Volkswagen-Skoda gets even more mobile

Hong Kong - Volkswagen-Skoda has joined hands with MyClick Media to create an interactive mobile platform to deliver what it says are more effective communication services.

MyClick Media will provide Skoda consumers a simple mobile platform to connect directly with Skoda's WAP site.

Skoda joins a host of big brands like Pizza Hut and Nestle who in recent months have adopted MyClick Media' s mobile applications.

Skoda said that through one-to-one communication, it is in a better position to understand customer needs and foster loyalty to the brand long term.

The campaign will run for a month from April to May.