Posh Pamela poses at Scotts underpass

Singapore - Sister brand to Wacoal, Sorci Age has launched a four week long campaign on the JCDecaux network aimed at attracting females aged between 18 and 28.

The lingerie brand hopes the 15 different creative themes, such as Retro Rene and Posh Pamela, will spread awareness for the brand as well as encourage women to have an individual seductive style, charm and playfulness to life.

"Scotts underpass is located in the heart of Orchard Road near shopping centres, with high human traffic flow and the outdoor media acts as last reminder for consumers just moments before a potential purchase decision is made. It's ideal for generating high awareness and brand recognition near a point-of-purchase," Mitsunaga Ishikawa, MD for Wacoal Singapore said in a statement.

Dentsu was responsible for creatives and the campaign ends first week of May.