Yakult triumphs at ATV awards

Hong Kong - Yakult has taken three awards at Asia Television's Most Popular TV Commercial Awards, taking Most Popular TVC, The Best TVC Male Artist and the Most Creative TVC.

Dentsu China was responsible for the creative campaign while Starcom was responsible for media placement.

Other top 10 most popular TVC award winners included McDonald's, Amoy Food Limited, FedEx, Telford International Company, Coca-Cola and PCCW.

Coca-Cola has been twice awarded in the most popular TVC category.