Yakult triumphs at ATV awards
Published: Apr 28, 2008
Hong Kong - Yakult has taken three awards at Asia Television's Most Popular TV Commercial Awards, taking Most Popular TVC, The Best TVC Male Artist and the Most Creative TVC.
Dentsu China was responsible for the creative campaign while Starcom was responsible for media placement.
Other top 10 most popular TVC award winners included McDonald's, Amoy Food Limited, FedEx, Telford International Company, Coca-Cola and PCCW.
Coca-Cola has been twice awarded in the most popular TVC category.
Starcom Media Worldwide Related Stories:
- WWF calls Hong Kong for Earth Hour
- VivaKi names new helmers
- MPG appoints regional business director
- Starcom gets wings
- MediaCom trumps favourites for SMA glory
- TV show cooks up a recruitment storm
- 4As elects executive committee
- Four tussle for StarHub's media account
- Sony uses JCD location to advantage
- Starcom MediaVest Group hires SE Asia CCP
- Tiger poised to appoint new advertising partner(s)