Campbell's signs NSD for on-pack promo

Hong Kong - NSD International, owner of the on-pack promotions concept, has signed its first round of local clients including Campbell Soup, Asia Network and Pernod Ricard.

The news represents the company's first Asian client base as it prepares to roll out in China and India.

Daniel Ben-Ezra, director of sales & marketing NSD International Asia Pacific, said the roll out was the first product of its type to launch in Hong Kong, and added that the format has been a highly effective marketing tool Europe's competitive FMCG landscape.

"Via this medium in-store attention is enhanced exactly where the majority of consumers makes a purchasing decision: at the retail outlet. Through the establishment of our Indian and Chinese operations, it is now finally available in the Asia Pacific region," he said.

NSD's products can include which include self-adhesive extended content labels, necktags and toptags, but Ben-Ezra added that the labels can contain up to 56 pages of information, instructions, manuals, recipes or cross-selling information.

The on-pack products will be seen in Wellcome and Park ‘n Shop supermarkets from May.