Reap and Crush recharge Sanyo

Singapore- TNBT's Crush Advertising has launched a new campaign for Sanyo's rechargeable eneloop batteries called, 'Recharge Your Lifestyle'.

The objective of the campaign was to build brand familiarity, experience and engagement with its target audience. Crush executed a creative outdoor display from 24 to 28 March 2008, where consumers who arrived at Raffles Place were surprisingly greeted with an area fully covered with mini-windmills.

The windmills had a battery cut-out with the words 'recharge' in blue on it to generate curiosity amongst the consumers. Human billboards were also used to complement this creative display by engaging and educating the target audience about eneloop rechargeable batteries.

The creative outdoor execution will also be supported by Sanyo bus ads to hit the roads by the end of the month.

In addition to the creative outdoor execution, TNBT's Reap Interactive also launched a microsite which has since garnered 154,107 hits.