Mon, 21-Jul-2008
Bonaqua quenches Olympic thirst
Published: Apr 25, 2008
Hong Kong - Leveraging its Olympic sponsorship, Coca-Cola's Bonaqua water brand has launched an outdoor campaign featuring Chinese atheletes, Liu Xiang, Guo Jingjing and Yao Ming to promote its reformulated isotonic drink.
The newly designed packaging is aimed at sports lovers to replenish hydration and energy levels.
Karen So, general manager for Coca-Cola China, Hong Kong & Macao, said the company has created a prominent large scale outdoor installation using more than 1,000 Bonaqua BonActive bottles to create images of the Olmypic athletes.
Unlike conventional two-dimensional imagery, the outdoor execution is showcased on light boxes at Causeway Bay, Admiralty, Tsim Sha Tsui and Kowloon Town MTR stations, buses and outdoor spot Sincere House in Mongkok.
WE Marketing developed creatives for this campaign.
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