Sun, 12-Oct-2008
Haier agency roster uncertain
Published: Apr 25, 2008
Qingdao - The future of Haier's agency roster for its Olympic marketing is uncertain following the departure of Larry Rinaldi as chief brand officer.
Rinaldi joined the Whitegoods manufacturer just five months ago. Around four weeks ago, Haier signed contracts with a numher of agencies for its Olympic work, including Initiative Media, DDB, STAR Group and Burson-Marsteller.
Haier spokeswoman Han Xiao Hua said Initiative's contract was secure, but negotiations were still in process with other agencies, such as DDB, STAR Group and Burson-Marsteller.
She said the agencies would be picked on business necessity. She added that Rinaldi's team of 200 members will share his jobs until a replacement is found.
DDB Related Stories:
- And the winner is...
- Philips digital campaign to re-educate Chinese shavers
- UOB shortlists prospective agencies
- Great Singapore Sale gets dashes of colour
- UOB creative account in play
- Song Zu Singapore poaches DDB broadcast head
- Updated: Goldheart shows unwavering faith in Mehta - again
- Kick off looms for industry showdown
- DDB Worldwide takes a new tact
- FT goes OOH to get message across
- Come rain or shine NTUC Income gets cheeky
- 2007: In the fast track
- DDB emerges victor in ION Orchard's six-way pitch
- UM promotes Morgan, names APAC head
- Creative reshuffle at DDB Taiwan
- HPB introduces ‘HIV credit card’
- McCann dumped in Unilever carve up
- Tenders up for sex and cigarettes control
- BBDO snags new CD
- HPB shortlists three for HIV/Smoking work
- WEF CASE STUDY - StarHub
- LB ushers in ex-Courts marketing dir.
- UPDATED: DDB keeps AIDS and Anti-Smoking
- T3 for DDB
- Creative work is effective work
- Poster, Outdoor, Cyber and TV Lotus winners named
- One Show hopefuls from Singapore revealed
- Three Cannes Lions juries lists in the can
- Grey nabs HKTB business
- McD delivers convenience at a click
- Tourism Australia names nine
- Tribal DDB promotes one, adds four to clan
- McDonald’s knows 'Kung Fu'
- DDB gives diabetes the foot
- TVB TVC Awards winners announced
- Luhrmann to head Aussie tourism push
- DDB wins Human Organ Transplant Act work
- StarHub believes in mermaids
- McDelivery promoted out-of-home
- Courts announces marketing restructure
- Tourism Oz retains Carat
- Sparkfury appoints new CD
- Omnicom lands at the City of Dreams
- IAS announces finalists
- RSAF shortlists five
- RSAF shortlists further