Flex Integrated Group formed by alliance

Singapore - Flex Integrated Marketing (Flex) and travel, tourism and distribution services provider in the United Arab Emirates, the Al Rais Group, has embarked on a joint venture to form Flex Integrated Group.

Flex is a wholly-owned subsidiary of publicly-listed Freight Links Group, which has worked with brands such as Lamborghini, JVC Middle East and Samsung Asia, on integrated campaigns involving events, advertising and PR. This move with expand its reach in Dubai and the Middle East.

"We are looking forward to leverage on Al Rais network to undertake larger scale projects and deliver seamless integrated marketing solutions," Low Chia Wing, SVP of Flex, said.

Al Rais Group owns businesses in diverse fields including Al Rais Travel, Al Rais Cargo logistics service provider and Ahmed Abdul Rehman & Sons, importer, distributor and retailer of household appliances and kitchen ware.