Double A selects LB Guangzhou

Guangzhou - Premium paper brand Double A has awarded Leo Burnett Guangzhou as its creative agency of record after a pitch with three other agencies.

Leo Burnett Guangzhou will be responsibile for developing integrated communication campaigns throughout the South China region targeting senior decision makers.

Thirawit Leetavorn, Double A executive VP, said the company has partnered with Leo Burnett because of the agency's strategic and creative strength.

He added partnering with the agency will be highly instrumental to building its brand in the South China region.

Saatchi & Saatchi Guangzhou was the incumbent agency on Double A's business.