Outrider appointed for Asian work

Australia - Australian search marketing company Outrider has been appointed by PayPal and Tourism Victoria to provide search marketing services in Asia.

Outrider will provide search engine marketing (SEM) services to the eBay-owned PayPal and a full service SEM and SEO (search engine optimisation) for Tourism Victoria.

Pay Pal's SEM services will include India, Korea, Hong Kong, Singapore, Taiwan, Thailand, Malaysia and Japan. Tourism Victoria work will be executed in China.

"We already have a strong market presence in Australia and we are excited to see our business continuing to expand into Asia - a sign that clients are recognising the importance and growth of search as a marketing tool in the region," Robbie Hills, head of Outrider in Australia and CEO, Group M Search Asia Pacific, said.