ATV fights back with programming campaign

Hong Kong - Asia Television has tasked MindShare to promote its newly launched digital channels as the free-to-air network reports strong advertising revenue on both its Home and World channels.

The channel will employ a number of different mediums including house ads, outdoor campaigns, a road show and print campaigns in major Chinese newspapers to promote its programming line up.

The campaign will last until the end of May.

Brian Au, head of advertising sales at ATV, said advertising revenue from its Home and World channels was on the increase and that heading into the Olympic season, was looking stronger.

The company's five digital channels, Business, His Channel, Her Channel, Plus-TV, HD TV, and CCTV, are still finding momentum in the local market, according to sales executive Ono Chan.

Chan added that viewership remained low as only a small portion of local viewers have access to the digital signal.