Shoppers seek value above all
Malaysia - Retailers should take note that Malaysians (88%) are most pre-occupied with value for money and least concerned about environmental friendliness (24%).
"Despite growing consumer demand for shops to be environmentally friendly in conducting their business, consumers don't necessarily make this a priority when choosing where to shop," Harshvardhan Sarda, associate director at The Nielsen Company, Malaysia, said.
Ranked below value for money, is convenience/ease of parking (74%), better selection of high quality products/brands (65%) and proximity (65%) for Malaysian respondents.
This finding is fairly consistent with the trends found in a global food packaging survey conducted by The Nielsen Company.
- Nielsen Online
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