Shoppers seek value above all
Published: Apr 24, 2008
Malaysia - Retailers should take note that Malaysians (88%) are most pre-occupied with value for money and least concerned about environmental friendliness (24%).
"Despite growing consumer demand for shops to be environmentally friendly in conducting their business, consumers don't necessarily make this a priority when choosing where to shop," Harshvardhan Sarda, associate director at The Nielsen Company, Malaysia, said.
Ranked below value for money, is convenience/ease of parking (74%), better selection of high quality products/brands (65%) and proximity (65%) for Malaysian respondents.
This finding is fairly consistent with the trends found in a global food packaging survey conducted by The Nielsen Company.
Nielsen Online Related Stories:
- TVB.com integrates ads to give soft sell look
- TVB.com strikes Nielsen Online deal
- Nielsen to test online effectiveness
- Online ad spend to hit $182.3m by 2010
- Nielsen Online strikes China web venture
- Finance dominates online spending
- Online spending hits $172m
- WOM best for online shopping
- Ad spend no correlation with brand desirability
- New marketing lead for Nielsen Online
- China's online ad market nears RMB11bn
- Online grows faster than TV in China
- Measuring 2.0
- Nielsen Online expands portal coverage
- Nielsen Online to hire new marketer after restructuring


