Ad spend no correlation with brand desirability

Malaysia - Louis Vuitton and Calvin Klein (34%) are the most coveted luxury brands in Malaysia, according to Nielsen's Global Luxury Brands Study, but high ad spending does not necessarily translate to a similar level of desire for the brand.

Ad spend figures for the top three most advertised luxury brands in Malaysia - Christian Dior, Chanel, and Louis Vuitton - totalled over RM9.1 million in 2007, and registered growth of between 50% to 75% compared to 2006, according to Nielsen's Advertising Information Services. Christian Dior (23%) and Chanel (19%), however, are not ranked among the top three most desired brands.

Which brands would you prefer to buy in the future if money was no object?

Source: Nielsen