8RewardsRoad hires PR shop

Singapore - Interactive agency 8RewardsRoad has hired Grayling Global to manage its public relations and media programmes.

This is the first time the agency has engaged a PR consultancy and Grayling will now conceptualise and deliver PR programmes for 8RewardsRoad as well as focus on raising awareness of the agency in the emerging digital media market.

"We feel this is the perfect time to start building our profile through PR. Our Singapore office is going from strength to strength and our fledgling Shanghai team is building an impressive client roster," Lee Kuok Ming, founder and CEO for 8RewardsRoad, said.

Newly-arrived Grayling Global MD, Chris Davies, said digital marketing is currently booming in the region and he looked forward to helping 8RewardsRoad tell their story. Davies replaced Acheson-Gray who became MD of Grayling Global's UK PR business.