SingTel turns up the F1 promotions heat

Singapore - SingTel, as title sponsor for the upcoming Singapore F1, has unveiled its integrated marketing effort for the race which includes launching two custom-built F1 race car simulators.

The simulators replicate the experience of being in the driver's seat of an F1 car racing through the much-hyped street circuit, and the experience is named the SingTel Ultimate Race. One simulator will be located at the telco's headquarters while the second will make the rounds across Singapore. The SingTel Ultimate Race has also been turned into a downloadable online game on the telco's newly created, official F1 website. The site features user-generated content and celebrity blogging from Jaymee Ong and Glenn Ong as well as information on F1 races.

SingTel will also launch a F1 mobile game that its customers can download for free as well as a four-episode 30-minute reality TV show on MediaCorp's CH 5 which pits forty-eight young girls against each other to become one of the twenty chosen SingTel Grid Girls for the race. The winner also walks away with $20,000.