XM reports new business growth, hires four

Singapore - XM Asia has hired Gerard Lim as GM, Selene Chin as business director, David Brown as senior creative director and John Musoke as director of planning, and has achieved a 30% growth in new business over the past year.

The hires have been tasked to better integrate ideas and collaborate across disciplines and clients agency-wide.

Lim will be responsible for developing, planning and managing the overall business across the agency as well as new business development, training and development. He has worked with clients such as American Express, Standard Chartered Institutional Bank and SingTel. He previously held lead positions in Saatchi & Saatchi, Leo Burnett and Ogilvy Advertising.

Brown was previously deputy creative director at Euro RSCG Interaction Sydney, CD at Euro RSCG 4D, London, and co-founded Soap Creative, Sydney. He has worked with Intel, Mitsubishi and Sony amongst others.

Musoke was most recently with OgilvyOne Worldwide as senior consultant, with 70% of his time being seconded to Nokia Enterprise Solutions as regional CRM manager.

Currently Chin works on clients such as HP, Mastercard and Johnson & Johnson, and is also responsible for new business. She has worked in agencies such as Ogilvy, Saatchi & Saatchi, TBWA, and Tequila and worked with clients such as Nokia, IBM and DHL. She was last at Tequila as digital director.