Thu, 04-Dec-2008
Time Out gets viral ahead of launch
Published: Apr 23, 2008
Hong Kong - Publishing group Rubicon Communications will launch a series of viral marketing campaigns to support tomorrows launch of Time Out Hong Kong.
The campaign created by Leo Burnett & Arc Hong Kong includes a number of viral campaigns based around the theme Keep Fresh. The work should be available via a special website keepfresh.com.hk tomorrow.
Time Out will launch as a fortnightly magazine will be available at book retailers, food halls and newsstands, selected five-star hotels and coffee shops, and cultural and entertainment venues in Hong Kong and Macau from tomorrow with a cover price of HK$18.
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