Mon, 21-Jul-2008
Upper class push for Virgin Atlantic
Published: Apr 23, 2008
Hong Kong - Virgin Atlantic has launched targeted online and direct mail campaign to convince business travelers to switch from the likes of Cathay Pacific and British Airways' business class offering.
The campaign moves away from last year's marketing strategy, which relied more on TV.
The "Summed Up In One Word" campaign by Eight Partnership is scheduled to run from April to September with print ads, online banner ads, electronic direct mail and a print DM component.
The campaign aims to promote the benefits of Virgin's in-flight bar, its flat bed and a free limousine ride to the airport.
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