Mobile ads sparks spam backslash

Mobile ads spark spam backslash

Sending spam to phone users through text messages is certainly not a wise thing to do. Focus Media China has experienced that and ended up in trouble with the Chinese authorities. In the explosion of new media channel in the digital age, although the acceptability of mobile ads is declining, more companies are using mobile advertising to connect closely with their consumers.

http://communities-dominate.blogs.com/brands/2008/03/permission-base.html

The Post: Permission based is not enough: understanding mobile advertising

What it says: "The very first basic rule is - all mobile advertising has to be permission based. Has to be. Absolutely definitely always on every network and on every service. Permission based. Explicit clear permission from the user. It cannot be unsolicited spam and interruption; the digital equivalent of the junk mail we hate receiving at home in our snailmail. All mobile advertising has to be permission based."

http://blogs.barrons.com/techtraderdaily/2008/03/17/focus-media-unit-reportedly-big-player-in-sms-spam/

The Post: Focus media unit reportedly big player in SMS spam

What it says: "Focus Media shares are sharply lower on reports that the company has become the biggest player in China in SMS spam to wireless phones."

http://thegreatblogofchina.com/?p=40

The Post: Crunching down on spam SMS marketing

What it says: "A SCANDAL that has seen almost half of the mobile phone users on China's mainland spammed with unwanted text messages has drawn the ire of the government, which has vowed to fight against the spammers and promises to expose more of them in the future."