Nurun scoops more P&G work

Shanghai - Procter & Gamble has extended its relationship with Nurun China, appointing the agency to create a digital strategy for its Pringles snacks brand.

The agency said P&G is aiming to boost Pringles' profile among the increasingly internet-addicted Gen Y Chinese audience.

In a statement, Nurun said the Generation Y audience makes up 31.8% of China's 210 million internet users.

"Pringles is one of P&G's fastest growing brands. The communication strategy developed for the campaign at the targeted audience will allow us to push the limits of strategic creativity." Yann Lombard-Platet, MD of Nurun China, said.