New brand ambassador for Nivea

Singapore - Nivea has appointed MediaCorp artiste Jesseca Liu as brand ambassador for its new Nivea Visage Sparkling White range, to be launched end-May 2008.

Nivea Visage chose Liu for her increasing popularity as Mediacorp's seven ‘princesses' and the demographic and lifestyle she represents of the brand's target audience - busy, modern women aged 28 and above, who are constantly on the quest for effective and quality whitening products that help achieve a fairer, even-toned and radiant complexion.

"Jesseca's beauty, charm, poise and, most importantly, belief in the importance of using the best whitening products make her the ideal person to communicate Sparkling White's efficacy and benefits", Daphne Tan, brand manager of Beiersdorf Singapore, the distributor for Nivea, said.

Liu will appear in Nivea Visage Sparkling White ads which will be seen in newspapers, magazines and bus shelters islandwide.