BBDO Korea wins Laneige

Korea - BBDO Korea has acquired Amore Pacific's Laneige business without a pitch on 1 April 2008, with the account valued at approximately eight billion KRW.

Susan Park, senior vice president of Amore Pacific, said, "The decision to move our Laneige business to BBDO Korea was based on Amore Pacific's strong relationship with BBDO Korea's new management team and our interest in global advertising through the BBDO Worldwide network".

Chung-Seung Hyun, CEO of BBDO Korea, said, "We are honoured to have won the Laneige business. We have a great relationship with Amore Pacific and are looking forward to developing the Laneige brand further and showcasing our creative excellence".