Nurun China retains AWI digital account

Shanghai - Nurun China will provide Australian Wool Innovation with online and digital communication services after being appointed the group's 2008 digital agency a third consecutive year.

Within the digital framework, Nurun China will help develop marketing strategies for the group and expand its communication network from online to offline.

"There are fantastic and exciting digital communication opportunities in delivering the consistent growth and expansion of this brand across its various audience channels," Yann Lombard-Platet, managing director of Nurun China, said.

A Chinese version of Nurun China's website is under construction.

Nurun China counts companies like Audi, Olay, Chivas and FAW-Volkswagen as clients.