UPDATED: Bates MD/ECD leaves for Publicis

Malaysia - Bates 141 Malaysia MD and ECD Ajay Thrivikraman is leaving to join Publicis Singapore as ECD. It is believed Bates is close to appointing a new MD while Ajay Bakhshi remains as ECD.

Thrivikraman will oversee Publicis' international accounts such as Renault, Citibank, and P&G.

Following Bates Malaysia's takeover by WPP in 2002, Thrivikraman played an instrumental role in stabilising and growing the agency. He said, "I am happy that our clients stood by us through this and we were able to grow the business organically. For example, we started with one brand (100 Plus) under F&N and added F&N Fun Flavours and F&N Milk. We have also maintained a strong partnership with Honda as one of the two key agencies which handles their account."

"Bates Malaysia recorded its highest revenue in 2007 and it has a strong team in place with the new appointments this year. The agency has a good platform for a real boost in the business," he added.

Thrivikraman's departs Bates this week and he will be starting with Publicis next month. He will report to Calvin Soh, Publicis Asia Pacific's regional ECD and co-chairman.