B-M establishes South Asia Network

India - Burson-Marsteller has formed a South Asia Network (BMSAN) with the signing of strategic alliances with independent public relations companies across Pakistan, Bangladesh, Sri Lanka and Nepal.

The network will be coordinated through Genesis Burson-Marsteller, a wholly owned B-M company in India.  

The agencies within the network include Strategic Alliance Sri Lanka, Mediators Pakistan, Cogito Marketing Solutions Bangladesh and Media Tech Associates Nepal.

"Creating new avenues for growth and network expansion is our strategic priority and we see South Asia as an important growth engine. The agreements signed today significantly strengthen our footprint and services in the region through Genesis Burson-Marsteller," Bill Rylance, vice chairman, global development, and chairman Asia Pacific for B-M, said.

"Our Indian and multinational clients are increasingly looking for public relations solutions and reach in the region. The South Asia Network will offer clients the highest return-on-investment on their communication spends by combining the best available local expertise, seamless reach across countries and integration from India," Ashwani Singla, chief executive, Genesis B-M, said.