TVB and seven in Olympics promotion

Hong Kong - Television Broadcast Limited (TVB) has joined hands with seven companies to launch a series of Olympics-themed events, programming and TVCs in an effort to promote the Beijing Olympics.

The ceremony on the launch of their partnership kicked off in Kowloon today.

China South International Industrial (Materials City), Coca-Cola China, E-max, Hong Kong Disney, Lenovo, Manulife and Mega Box will act as TVB's advertising, events and activities sponsors for the Torch Relay in May and during the Olympics period.

TVB will use twice as much of last year's promotion budget in this year's Olympics investment.

The group said the majority of the investment will focus on outdoor events and TVCs. They added they need a high volume of TVCs and promotion to upgrade their image and increase sales, and they believe TVB will help them in doing so.