APB fills special-ty seat

Singapore - Asia Pacific Breweries Singapore (APBS) has filled the long-vacated brand manager seat - since mid-last year - for specialty beers by hiring Bartle Bogle Hegarty APAC's associate account director Brenda Koh.

With the agency for seven years, Koh joins the brewery to oversee the marketing and brand management of brands such as Erdinger and Cerveza Sol.

Koh reports to Desmond Tan, marketing manager, APBS.