BN third highest ad spender
Published: Apr 17, 2008
Malaysia - Barisan Nasional was the third highest ad spender in February 2008 at RM9.8 million, according to Nielsen.
Earlier, Marketing reported Transparency International Malaysia (TI-M) estimates BN spent 7.68% of its budget of RM94.8 million on print ads (RM7.3 million). TI-M also estimates opposition party PKR spent 0.07% (RM0.03 million) of its budget of RM36.8 million, while DAP spent 0.57% (RM0.12 million) of RM19.5 million, and PAS did not spend anything on print ads. The estimated advertisement cost is also based on normal advertisement rates.
Rank | Top Advertiser | RM'000 |
1 | Celcom | 15,081 |
2 | Procter & Gamble | 11,062 |
3 | Barisan Nasional | 9,809 |
4 | Unilever Malaysia | 9,273 |
5 | Digi Telecommunication | 8,543 |
6 | Petronas | 7,582 |
7 | Kementerian Pengangkutan Malaysia | 6,160 |
8 | Maxis Communication | 5,793 |
9 | Nestle | 5,016 |
10 | Malaysia Airlines System | 4,443 |
Source: Nielsen Advertising Information Services
Note: Nielsen Media Research measures ad expenditure based on published rate cards.
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