BN third highest ad spender

Malaysia - Barisan Nasional was the third highest ad spender in February 2008 at RM9.8 million, according to Nielsen.

Earlier, Marketing reported Transparency International Malaysia (TI-M) estimates BN spent 7.68% of its budget of RM94.8 million on print ads (RM7.3 million). TI-M also estimates opposition party PKR spent 0.07% (RM0.03 million) of its budget of RM36.8 million, while DAP spent 0.57% (RM0.12 million) of RM19.5 million, and PAS did not spend anything on print ads. The estimated advertisement cost is also based on normal advertisement rates.

Source: Nielsen Advertising Information Services

Note: Nielsen Media Research measures ad expenditure based on published rate cards.