Media Flair set to go the distance with Tribob

Singapore - Tribob has appointed Media Flair Communications as the public relations agency for Bintan Triathlon 2008, after a pitch with other agencies, including Fulford Public Relations.

Fulford held the business in 2006 while Tribob managed its own PR efforts for 2007, before opening the account to other agencies this year.

The PR campaign will focus on race day media support, as well as post-event publicity, with the first leg of communications due in two to three weeks, according to Charmaine Lin, senior public relations executive for Media Flair Communications.

Currently into its fourth year, the Bintan Triathlon will be held at the Nirwana Bintan Resort on the 24th and 25th of May 2008. It has been well-received by families due to the diversity and variety of races for all ages, and attracts both seasoned and novice triathletes from Singapore and around the world.