WOM marketing for Madonna

Singapore - StarHub, collaborating with Vocanic, has launched a campaign that encompasses WOM, events, online and broadcast, to promote Madonna's new album, 'Hard Candy'.

Ripplevox influencers will get to receive a champagne reception at the Ritz, a chauffeured ride to the Madonna Hard Candy launch party at Zouk in a stretch Limo, a VVIP red-carpet reception at Zouk with free flow of champagne and photo opportunities with celebrities.

The event has made its way to Facebook, through which users are encouraged to sign up at the Ripplevox website to stand a chance to win passes to the ‘invitation-only' launch party.

To further encourage word-of-mouth marketing, Ripplevox influencers will receive vouchers and downloads of the new Madonna album via Play, StarHub's online music portal.

Madonna Specials will also be aired over Starhub's Digital Cable, with progammes such as MTV Vaults: Madonna and A Madonna Retrospective set to premiere on 14 and 28 April respectively. Customers of StarHub also stand a chance to win a trip to catch Madonna  in London by being a top downloader on mobile or broadband.

The campaign is set to run till 29 April 2008.