Asia Pacific - Forbes Asia tops the list of business publications in Asia for the largest leap in ad sales revenue of 30.9% from 2006 to 2007, according to the Ad Spend into APAC (2007 vs. 2006) report by CMR International.
Following behind were AsiaMoney and Wall Street Journal Asia, with 18.2% and 18.0% increases respectively.
Forbes Asia enjoys a circulation of 80,000, AsiaMoney has a circulation of 14,918 per issue, and Wall Street Journal Asia with a circulation of 79,945 in Asia Pacific and 12,026 in Singapore within a six-month period.
"At a time when some of our competitors have been cutting back on their Asia content or even closing their Asia edition, Forbes Asia has instead increased our coverage of the people who drive the economies of Asia - the owner/CEO. This focus on ‘Asia's heroes of capitalism' has allowed us to offer high-level eyeballs to our advertisers, and tycoon handshakes to our event sponsors," William Adamopoulos, president and publisher, Forbes Asia, told Marketing.
Suffering the biggest nosedive in 2007 was Business Traveller and CFO Asia, with a drop of 51.5% and 28.3% respectively.