DDB Guoan swipes Huaxia credit account

Shanghai - Huaxia bank credit card centre has selected DDB Guoan displacing incumbent agency Grey to provide through-the-line support focusing on promoting its suite of news products and activities.

The Huaxia bank credit card centre is a joint program between Huaxia and Deutsche, with the joint credit cards launched last year.

Arthur Han, VP marketing head for Huaxia bank credit card centre, said the company was very satisfied with the agency's performance, especially their creative ideas and concepts.

The business will be led by Daphne Lee, business director for DDB Guoan and David Lin, ECD for DDB Guoan Beijing.

DDB won the Huaxia credit card centre business across China in a pitch that involved four other 4As and local agencies.