Royal & SunAlliance now RSA

Singapore - Royal & SunAlliance, an international insurance company, is now known as RSA, a brand identity change that supports its growth plans and marks a milestone in its 180-year history.

"Our focus is on meeting and exceeding our customers' expectations and ensuring that we deliver on our promises in the fast growing and highly competitive markets in which we operate. The decision to simplify, refresh and modernise our corporate brand was taken to reflect the fundamental changes that our business has gone through," Scott Pickering, CEO for RSA Asia & Middle East, said.

Nigel John Smith, CEO for RSA Singapore said, "The rebranding is not just about a new logo - it encompasses our commitment to our customers and partners in Singapore and provides a platform for our continued development and excellence in a market we know has significant growth potential".

The company's plans for 2008 include growing the company's market share strongly in the Asia & Middle East region, in addition to strengthening its position as a preferred insurer among both individual and commercial customers.