SingTel splash on the AYE

Singapore - Singapore Telecommunications (SingTel) has launched a campaign for its BroadBand on Mobile service on the JCDecaux Billboard network, specifically on the large billboard visible from the Ayer Rajah Expressway.

The campaign targets tech-savvy PMEBs who require broadband internet access while on the move, and will run till the end of June. This initiative was planned and booked by Mediaedge:cia and is taglined 'Surf The Internet@ BroadBand speed everywhere'.

Derrick Heng, director of marketing and communications at SingTel, said the reason for choosing JCDecaux was because the billboard offered visibility to thousands of daily commuters plying the busy expressway which connects from the west to Changi Airport in the east via the City Centre, thereby strengthening the campaign through repeated exposure.