Škoda bands with Discovery for green message
Published: Apr 14, 2008
China - Discovery Networks Asia will launch a Planet Green programming block as part of a Škoda Auto-sponsored initiative across 26 TV stations in China.
Discovery and Škoda, part of the Volkswagen group, aim to provide the latest information and environmentally-friendly choices to educate and entertain Chinese audiences, and empower them with what they need to take part in environmental protection and energy saving activities.
Besides the on-air partnership, Discovery Channel will work with Škoda to organise several road shows to spread the green message in the second half of 2008.
Planet Green is Discovery Communications' global, cross-company initiative with a commitment to document, preserve and celebrate the planet, including the first 24-hour green television network that will launch in the US in June 2008.
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