New marketing lead for Nielsen Online

Regional - Nielsen Online has hired Dawn D'Cotta to the position of marketing manager, Pacific and SE Asia based in Sydney, Australia, replacing marketing manager for Pacific Smita Singal, but with an expanded remit.

D'Cotta will be responsible for Nielsen Online's marketing strategies in the two regions as well as develop and roll out marketing communications programmes to support client retention, sales growth, market expansion, and brand awareness with a particular focus on media relations.

She was previously with Space-Time Research, a global business intelligence solution provider, where she managed media relations, conferences and events and was also marketing manager for Advanced Digital Information Corporation (now Quantum) where she managed the marketing communications programme and worked with sales and channel teams throughout Asia.

"With relevant experience, in Australia, New Zealand and throughout South East Asia, D'Cotta will be a great addition to our organization. With her insights and experience in the regional marketing landscape, we are confident she will extend Nielsen Online's share-of-voice and exposure across the region," Mark Ottaway, Nielsen's VP of regional services for APAC, said.

Marketing ran a story on Singal's appointment last November.