Crush drives Pinnacle to the top

Singapore - Automobile importer Pinnacle International's latest advertising campaign by Crush Advertising led to 190 Compressed Natural Gas (CNG) cars booked during a two-day event.

The figures were a 110% increase from the current CNG passenger car population in Singapore.

Pinnacle faced the challenge of competing against authorised distributors and importers in a bid to gain a bigger market share. Crush's campaign for Pinnacle was focused on brand reliability, with the objective of building a positive image in the market.

A CNG advertorial educating Singaporeans on the benefits of the CNG system and a print advertisement in local dailies were also executed by Crush.