Pepsi brand goes mobile through MyClick

Shanghai - Pepsi has launched its third Pepsi Creative Challenge campaign across China through multi-platform digital execution with mobile marketing group MyClick.

From reaching people on their mobiles to enhancing online access, Pepsi encourages youngsters to upload photos and personal data on one of the six portals, 163.com, xiaonei.com, taobao.com, 51.com, poco.cn and ipartment.

Consumers are encouraged to download MyClick application on these links to vote for the participants.

MyClick will provide mobile software and technical support for Pepsi.

Pepsi will support the campaign via TVCs and a major presence at point of sale across a range of retail outlets as well as a host of media partners including web, WAP, MMS and on-ground promotion.

"MyClick is revolutionizing the way advertisers interact with consumers. While SMS may be a way for person-to-person mobile marketing, there is a huge hurdle in terms of spontaneity as the consumer needs to get I to the messaging interface with cumbersome steps before accessing the information," Justin Tsang, chief technical officer at Myclick Media, said.