Marketing e-newsletter takes regional focus

Regional - Marketing magazine is proud to launch the inaugural edition of Marketing-Interactive Regional Watch, a weekly e-news bulletin covering Asia Pacific, excluding Hong Kong and Singapore.

Currently, the three countries are covered in depth with bulletins Marketing Daily Hong Kong, Marketing Daily Singapore and Marketing Daily Malaysia.

"Marketing's reach has expanded dramatically in the past 18 months and our new weekly Regional Watch newsletter, which compliments our three separate editions of Marketing Daily, offers a platform for our region wide editorial team to report the news they gather," Tony Kelly, editorial director, Lighthouse Independent Media, said. Lighthouse publishes Marketing magazine.

As part of a continual process to improve the Marketing brand's offerings, the website Marketing-Interactive.com was, as few months ago, enhanced to include a drop-down country menu which allows Asian readers to select the markets they are most interested in learning about.

The markets available include China, Australia, India, Indonesia, Japan, Korea, Macau, New Zealand, the Philippines, Taiwan, Thailand and Vietnam.

It is the intention of Marketing to launch an e-news bulletin in every one of these markets in the future and thus Marketing-Interactive Regional Watch will bridge the gap for Asian news in the meantime.

"For our readers it means as well as their geographic specific newsletter each day, they now have a comprehensive regional source for marketing, media and agency news to provide a much broader view," Kelly said.

The type of content for Regional Watch will remain along the same vein as its Marketing Daily counterparts, covering agency appointments, senior marketing and advertising career moves, new media platform launches, marketing and media research findings, and trends in the marketing, advertising and media arena.

Regional Watch will be sent out every Friday from today.