Tomorrow launches T+L SEA’s first online campaign

Singapore - The Tomorrow Group has developed a readership campaign for Travel +Leisure Southeast Asia, a travel and lifestyle magazine, which will launch in Singapore on the 28^th of April.

The campaign was also previously launched in Hong Kong on the 4^th of April.

"It's the first time ever T+L ran a campaign site," Stefan Ronnquist, managing director of the Tomorrow Group, said. "Online is virtually exploding in the region. For T+L SEA it's a splendid opportunity to interact directly with its readers, and for readers to see more of T+L SEA."

The core of the campaign is a micro site, yourtravelandleisure, where readers can post their best travel stories, videos, or images and win stays at top class hotels and spas in the region, targeting audiences interested in travel, fashion and fine dining.

Ronnquist said the objective of the campaign was to increase awareness and readership among the sophisticated class of people in Singapore and Hong Kong.

Having offices in both Singapore and Hong Kong, Ronnquist added, "The client liked that we are in both locations. This way they could share the creative development and yet have very localised executions".

The campaign is set to run till the end of June.