Pagnoux fills ‘intelligent’ role at BatesAsia 141

Regional - BatesAsia 141 has hired ex-planner for Ogilvy & Mather Advertising Malaysia, Guillaume Pagnoux as regional intelligence manager.

In this newly created role, Pagnoux will help to drive thought leadership on the subject of ‘change' for both clients and agency. He reports directly to chief strategy offices for Bates Asia 141, Judd Labarthe.

"We believe that clients pay us to understand, leverage and create change. Having someone like Guillaume focusing on all three areas will put real teeth in our vision to be The Change Agency," Labarthe said.

At Ogilvy, Pagnoux worked with clients such as Motorola, Pizza Hut, Heineken, Sprite and Maxis Telecommunications.