UPDATED: BBH goes for in-house PR

Singapore - BBH Asia Pacific has hired Deborah Abraham to the newly created role of PR and marketing manager, effectively changing the agency's relationship with Grayling Public Relations.

BBH Asia Pacific, MD, John Hadfield, said the need for in-house PR support had become more prevalent and that the agency will continue to work with Grayling on special projects and issues management.

Abraham now handles all media relations and publicity for BBH and will also support the new business development team to grow both local and regional business.

"We've always had a very strong story to tell. I'm confident that Deborah's extensive experience in media relations will help us boost our presence in Singapore and beyond," Hadfield said.