New clients added at DoubleClick

Hong Kong - DoubleClick has today announced TVB.com and hardwarezone.com have joined its DART for Publishers advertising platform to streamline their online ad management.

DFP provides clients with targeted ad placements.

Lim Chuan Jer, general manager at Hardware Zone, said the new partnership will enhance the value of its offering to advertisers.

"Furthermore, we're also very impressed with DoubleClick's high level of post-sales support service," he said.

Other DoubleClick publisher clients in Hong Kong include Ming Pao and Sina.com.hk.