TVB.com undergoes image revamp

Hong Kong - Television Broadcasts (TVB) is taking an aggressive approach to overhaul its new media platform with a logo and website redesign.

The new logo is filled with TVB's iconic colors-blue, green and red.

The revamp of the website taken yesterday was a soft launch. But with Google's search engine, TVB.com manages to keep information classified under separate umbrellas.

Ivy Wong, TVB.com's chief operating officer, said the site had not been renovated for eight years and too much out-of-date content was not categorised properly.

Entertainment news and drama promos, along with over 20 videos are posted on the new site.

Currently, TVB has 13 channels. The interactive channel, Olympic channel and J2, a new channel for youngsters, will not officially launch until later this year.