Dior online campaign pays off

Singapore - Christian Dior's first local online campaign for Dior Addict High Shine lipstick garnered over 8,300 clicks and a click through rate of 0.71% across all ad units on ShoppingLifestyle over a month and a half.

The campaign ran on online women's magazine ShoppingLifestyle, featuring sponsored articles, TVC, expandable banners, newsletters and eDM. Readers were driven to sign up for a Dior Addict Lip Makeover and the Dior runway look contest.

"The selected interactive platform has enabled us to effectively build product awareness and gather sales leads from our target audience," Julie Soh, brand general manager for Parfums Christian Dior, said.