Yahoo! platform comes to ATV

Hong Kong - Yahoo! Hong Kong has initiated a cross-media campaign with Asia Television (ATV) called "Zebra Knowledge+", expanding Yahoo!'s Knowledge Platform to local viewers.

The program is a combination of ATV's "Zebra on Line," a daily TV show, and Yahoo!'s "Knowledge+", aiming to drive viewers to ask questions about history and culture.

ATV anchors will host the daily show and respond to viewers questions.

ATV has been seeking new media platform to boost its viewership. This program allows both Yahoo and ATV to share the same goals. An ATV spokesman said the program will last for several months.

The two companies are also collaborating on ATV's 14th Annual Most Popular TV Commercial Awards.