IHG selects The Marketing Store

Singapore - The InterContinental Hotels Group (IHG) has picked global brand activation agency, The Marketing Store, to handle its regional creative business.

IHG confirmed the agency's, which does not have a presence in Singapore, scope of work will include above-the-line and below-the-line advertising, promotional work and collateral development. The partnership takes effect from 1 July 2008.

The Marketing Store has 11 offices around the world including in Hong Kong, Shanghai, and Sydney. MD for The Marketing Store Hong Kong, Andrew Kingham, could not be reached for comment at press time.