SC Global spruiks luxury

Singapore - SC Global Developments has sponsored CNN's ‘Luxury Week' theme, marking the 3rd time the Singapore-based property developer has advertised on CNN International.

The on-air and online campaign by SC Global extends to spots airing around CNN's morning program, ‘CNN Today', in addition to banners on 'Luxury Week's' dedicated microsite at www.cnn.com/luxuryweek.

As part of the sponsorship deal, CNN has produced a short interview vignette of SC Global and the company's vision in a format that compliments the editorial and programming schedule of ‘Luxury Week'.

Sarah-Jane Smith, marketing communications manager at SC Global said, "We are always looking at new ways of adding value to our campaign, sponsoring Luxury Week presented an opportunity to reaffirm our brand position within a more lifestyle based editorial content."

Smith said CNN has proved to be an effective platform for the group's brand campaign over the past three years, and is a good fit for reaching the company's target audience of high net worth professionals across the Asia Pacific region.

The ‘Luxury Week' programmes feature special reports and packages on issues including the enduring appeal of luxury brands, how the luxury market is weathering the global economic storm and the threat to the industry from fakes.