Vizeum bags Mamee

Malaysia - Snack food company, Mamee Double Decker, has appointed Vizeum Malaysia as its media AOR in Malaysia. The account, estimated to be worth RM10 million, was handed to Vizeum without pitch.

A Mamee spokesperson said, "We are pleased and excited to start work with Vizeum to further develop our brands, to make stronger connections with our consumers with the aid of Vizeum's unique way of approaching brand and media solutions."

Vizeum was also involved in the thinking behind Naga DDB's Perodua's Viva Loves You ad that was shortlisted for the inaugural APAC Effie Awards.