South Korea - Cheil Communications has changed its name to Cheil Worldwide, as announced by CEO, Kim Nack Hoi, to reflect the company's position as a global brand.
"As the 16th largest advertising agency in the world, we want to better represent Cheil as a truly global advertising company with plans to further expand our presence in the global market. Therefore, changing our name from Cheil Communications to Cheil Worldwide is a positive step forward in the representation of our global agency branding," Kim said.
Cheil Worldwide has 35 subsidiary offices in 28 countries.